Marketing & Sales
epub |eng | 2011-04-14 | Author:Kennedy, Dan S. [Kennedy, Dan S.]

Get Publicity and Motivate Customers by Doing Good Business tie-ins with charities occur all around you, all the time. But you don’t need to be a big company or deal ...
( Category: Marketing & Sales June 17,2017 )
mobi |eng | 2011-10-02 | Author:Kase, Larina [Kase, Larina]

Becoming Fluent and Providing Value ACTION STEPS 1. Do three 10-minute freewrites. Write quickly and without censor to open up your mind and generate unique and creative content. Write about ...
( Category: Skills June 17,2017 )
epub |eng | | Author:Schultz, Mike & Doerr, John

The “Unique and Different” Label Too often in elevator pitches, and in marketing messages in general, professional services firms il advisedly label themselves as unique and different. A quick Google ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | | Author:Karen S. Fredricks

6. Scroll to the Activities subpanel. You can perform a variety of case-related tricks from the Activities subpanel. • Task: Here’s where you can hand the next step of the ...
( Category: Programming June 17,2017 )
epub |eng | | Author:Marc H. Meyer, Alvin P. Lehnerd

Avoid Pseudo-Ownership Perhaps no organizational sin is more demoralizing to teams than what we call “pseudo-ownership.” Pseudo-ownership is a condition in which teams believe they have the authority to make ...
( Category: Management & Leadership June 17,2017 )
epub |rus | 2008-04-27 | Author:Leslie Stair [Leslie Stair]

CHAPTER CAREERS IN INDUSTRIAL, WHOLESALE, AND DIRECT SALES A career in B2B and B2C sales can be both personally and fi nancially rewarding. In the past, many people were unaware ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | 2011-10-02 | Author:Kase, Larina [Kase, Larina]

Becoming Fluent and Providing Value ACTION STEPS 1. Do three 10-minute freewrites. Write quickly and without censor to open up your mind and generate unique and creative content. Write about ...
( Category: Skills June 17,2017 )
epub |eng | 2008-03-01 | Author:Hart, Rupert M [Hart, Rupert M]

You need to refocus your product-offering's features and benefits on the new buyers and their perceived needs. You should reassess your techniques for reaching the true buyer and ensure that ...
( Category: Marketing & Sales June 17,2017 )
mobi |eng | 2010-02-10 | Author:Hall, Doug [Hall, Doug]

PRACTICAL IDEAS Leverage Testimonials: Leverage testimonials from satisfied customers who share similarities. Testimonials reinforce that others were willing to take risks so that your customer doesn’t have to. Make it ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | 2011-07-07 | Author:Martin, Steve [Martin, Steve]

Conclusion Knowledge is power, and this chapter was all about power. The power of the C-level executive will determine whether he is a consolidator, consulter, responder, or bureaucrat buying type. ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | 2008-01-01 | Author:Hershkowitz-Coore, Sue [Hershkowitz-Coore, Sue]

When a Prospect Won’t Return Your Call If someone doesn’t want to talk to you or buy from you, no matter how often you call her, she won’t. In these ...
( Category: Skills June 17,2017 )
mobi |eng | 2009-08-11 | Author:Verganti, Roberto [Verganti, Roberto]

Companies in Other Industries Among the most interesting interpreters in the design discourse are companies in other industries that address the same life context that a firm is targeting. In ...
( Category: Management & Leadership June 16,2017 )
epub |eng | 2012-06-19 | Author:Fran Hawthorne [Hawthorne, Fran]

It’s not just the products that are the object of Apple fans’ devotion. So is Steve Jobs. No wonder, really. A guy rated one of “The World’s Most Influential People” ...
( Category: Marketing & Sales June 16,2017 )
epub, pdf |eng | 2012-05-10 | Author:Tracy Tuten

* * * 1David Oakley here is referring to the fact that I did an initial interview and on the “save,” my computer crashed and I lost it all. I ...
( Category: Job Hunting & Careers June 16,2017 )
mobi, epub |eng | 2011-02-21 | Author:Blanchard, Olivier [Blanchard, Olivier]

If you manage a marketing function, take the time to understand the social media space, find your ideal place in your company’s social media program, and be respectful of the ...
( Category: Processes & Infrastructure June 16,2017 )